Brand Identity & Visual System Proposal
Sululta Steel
Confidential1. Executive Summary
Sululta Steel operates in a sector where reputation is built on structural strength, consistency, and scale. To stand out in Ethiopia's manufacturing and construction supply market, the company needs a visual identity that looks credible on everything from raw steel products to executive boardroom documents.
This proposal outlines a focused, end-to-end brand identity engagement. We will start by engineering a strong, geometrically constructed logo system built for physical durability, present it in realistic industrial contexts for clear decision-making, and extend it into a complete brand guidelines book and print-ready corporate production files.
2. Project Objectives
Every design decision in this project is measured against four practical goals:
Build Industrial Credibility
Create a bold, well-proportioned logo and visual identity that signals reliability and scale to contractors, developers, and institutional buyers.
Work Across Physical Surfaces
Design the mark on a strict mathematical grid so it stays legible whether it is stamped into steel, stenciled on plant equipment, printed on hardhats, or mounted on highway signage.
Unify Company Materials
Establish consistent rules for typography, color, and layout across office stationery, commercial invoices, ID badges, and fleet vehicles.
Structured 3-Week Delivery
Follow a clear, step-by-step schedule with defined review points to take the identity from initial concept to print-ready production files in three weeks.
3. Project Scope & Deliverables
Phase 1: Logo Design, Contextual Presentation & Brand Book
Core System (80,000.00 ETB)A logo cannot be evaluated as a flat shape on a white screen. During Stage 2 presentation, concepts are presented on realistic Contextual Presentation Mockups so Sululta Steel can see how the mark performs in the real world before approving.
- Custom Logo System (55,000.00 ETB): Includes 2 to 3 distinct concept directions built on mathematical grids, presented on realistic contextual presentation mockups (stamped steel, plant signage, hardhats, and corporate stationery) for evaluation. Final handover includes all master vector lockups (primary, secondary, monochrome, and single-color industrial stencil files).
- Brand Guidelines Book (25,000.00 ETB): Comprehensive PDF rulebook detailing grid construction, clear-space rules, corporate and industrial color specifications (CMYK, Pantone, RAL, RGB, HEX), and typography hierarchy.
Phase 2: Print-Ready Production Collateral & Working Templates
Production Rollout (+30,000.00 ETB)While Phase 1 shows visual mockups for approval, Phase 2 delivers the actual print-ready, editable production files with bleed and crop marks ready to hand directly to your printers and sign-makers.
- Corporate Stationery & Industrial Production Masters (30,000.00 ETB): Editable, print-ready production files for business cards, letterheads, commercial invoice and quotation sheets, staff ID badges, editable presentation deck template, and scaled vector production files for fleet vehicles, PPE, and facility signage.
4. 3-Week Sprint Workflow
Discovery & Geometric Drafting
We align on Sululta Steel's market positioning and physical stamping requirements, then construct 2 to 3 distinct logo directions on strict mathematical grids.
Contextual Mockup Presentation
We present the logo concepts inside realistic contextual mockups (stamped steel, plant signage, hardhats, and stationery) so you can evaluate real-world performance.
Refinement & Production Masters
Following your selection of the winning concept, we finalize the master vector lockups and build out the print-ready stationery and industrial production files.
Brand Book & Final Handover
We compile the comprehensive PDF Brand Guidelines Book and package all vector masters and production files (AI, EPS, PDF, SVG, PNG) for immediate deployment.
5. Investment
Select your preferred scope below. The investment table and 50% / 50% payment schedule update automatically.
| Deliverable | Description | Cost (ETB) |
|---|---|---|
| Phase 1: Logo Design, Contextual Presentation & Brand Book | ||
| Custom Logo System | Includes 2 to 3 distinct concept directions built on mathematical grids. During Stage 2 presentation, concepts are presented on realistic Contextual Presentation Mockups (stamped steel, plant signage, hardhats, and corporate stationery) so Sululta Steel can evaluate how the mark performs in the real world before approving. Final handover includes all master vector lockups (primary, secondary, monochrome, and single-color industrial stencil files). | 55,000.00 ETB |
| Brand Guidelines Book | Comprehensive PDF rulebook detailing grid construction, clear-space rules, corporate and industrial color specifications (CMYK, Pantone, RAL, RGB, HEX), and typography hierarchy. | 25,000.00 ETB |
|
Phase 2: Print-Ready Production Collateral & Working Templates
Included in Full System
|
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| Corporate Stationery & Industrial Production Masters | While Phase 1 shows visual mockups for approval, Phase 2 delivers the actual print-ready, editable production files with bleed and crop marks for your printers and sign-makers. Includes business cards, letterheads, commercial invoice and quotation sheets, staff ID badges, editable presentation deck template, and scaled vector production files for fleet vehicles, PPE, and facility signage. | 30,000.00 ETB |
| Total Investment (Full Identity + Production System) | 110,000.00 ETB | |
Payment Schedule (50% / 50%)
| Milestone | Description | Amount (ETB) |
|---|---|---|
| 50% Mobilization | On acceptance, to secure the project slot and begin Phase 1 discovery and logo engineering. | 55,000.00 ETB |
| 50% Completion | On final approval of the Brand Book and prior to master production file handover. | 55,000.00 ETB |
6. Relevant Industrial & Construction Work
shalomeshetu.comLead Manufacturing →
Precision engineering visual system, mathematical grid logo construction, and comprehensive brand guidelines built for industrial scale.
Batifutur SARL →
Industrial construction brand identity, custom geometric typography, and structured visual identity system for physical and corporate environments.
7. Next Steps & Project Mobilization
To confirm this engagement and lock in the 3-week project calendar, we follow a simple 3-step mobilization:
Confirm Scope
Select your preferred scope: Full Identity + Production Rollout (110,000 ETB) or Core Identity Only (80,000 ETB).
Mobilization Deposit
A 50% mobilization payment secures the project slot on the studio production calendar.
Stage 01 Kickoff
We begin Discovery & Geometric Drafting, presenting 2 to 3 contextual mockup directions within 10 days.